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Roku Universal Analytics

Overview

This is free Univeral Analytics tracking library for Roku player.

It allows you to track your Channel activity within Universal Analytics.

What's Roku? http://en.wikipedia.org/wiki/Roku

What's Universal Analytics? http://support.google.com/analytics/answer/2790010?hl=es

What can this library do for you

  • Event Tracking
  • Pageviews Tracking
  • Roku Model and Version ( as Custom Dimensions )
  • Real Screen Resolution and Aspect Ratio
  • Unique Roku Players based on a random UUIDv4
  • AppName and AppVersion ( Your channel name and version )

How to use it

Just initialize the library with this line just before your channel setup UA_Init("UA-XXXXXXXXX-Y")

After you have initilized it you can start sending events and pageviews:

  • UA_trackEvent("Category","Action","Label","Value") All parameters are mandatory if you don't need to send a label or value, just set them as ""
  • UA_trackPageview("/el_padrino_iii_trailer")

Configuration

If you wanna track the roku model and version used by your clients, please set 2 dimensions ( dimension1 and dimension2 ) with a visit Scope within your Google Analytics Admin Section

Example

Check the demo folder for a modified "Custom Video Player Channel" example for the SDK, that sends this info to Google Analytics

  • An Event when the channel is loaded
  • An Event when the channel is closed
  • An Event every time the pause/resume button is pressed
  • An Event when users select the fullscreen mode
  • An Event ( with a value ) when the user forwards or rewards the video
  • A pageview when the video is loaded