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+ + + + + + + + + + + + + + +Important announcements will be posted here to avoid our inboxes getting clogged up.
+If you have questions - direct them to us via Slack. There's a 'Direct Message' feature so you can contact us individually as needed, but where possible post messages to a channel that all participants can see.
+Welcome!
+Date Posted: 2024-04-04
+Welcome to the course "Social Media and Web Analytics."
+Please take a look around the course website before the course begins. All the latest information about the course material, course structure and any additional information are available on these pages.
+We particularly draw your attention to the following:
+Course Preparation. We've provided some materials to help you install the required software and refresh your Git and R skills before starting the class. Check it out before the course begins.
+Installation Guide. Under the 'Course Preparation' menu, there are pages to walk you through the steps needed to install all the software for the course.
+To avoid clogging up everyone's inboxes with course email, all future important information will be posted on the course's Announcements page - be sure to check in there regularly. Smaller pieces of information and course chat will take place inside a chat environment, called Slack. Sign up to join the conversation here.
+We look forward to seeing you at our kick off lecture on Monday April 8, at 12:45pm.
+Best,
+Lachlan and Roshini
+-
+ + + + + + + + + + + + + + + + + +This course has seven closely intertwined objectives. +After the completion of the course you will be able to:
+Lachlan (: lachlandeer) is an Assistant Professor of Marketing at Tilburg University and an instructor and lesson maintainer for the Carpentries Project. +Prior to joining Tilburg University he was a Postdoctoral Fellow at the University of Chicago Booth School of Business, + and completed his PhD in Economics at the University of Zurich in 2019. +His substantive research interests lie in social media and it's impact on media and entertainment industries, and the role of social media networks in political revolutions. +In his spare time he enjoys strumming his ukulele, improving his barista skills and building Lego models.
+Sign Up to Lachlan's Office Hours
+Roshini is a lecturer at the Marketing Department of the Tilburg School of Economics and Management and is involved in teaching activities across the Bachelors and Masters programs.
+ + + + + + + + + + + + + + + + + + + +Essential Information
+Below is a preliminary schedule. +Timing of lectures may adjust during the course.
+Course Week | +Lecture 1 | +Lecture 2 | +Lab Assignment | +Due Dates | +
---|---|---|---|---|
1 | +Course Intro | +Research Design & Causation | +None this week | ++ |
2 | +No Class | +No Class | +Intro to Regression | ++ |
3 | +Identification & Experimentation | +A/B Testing: Basics | +Analyzing Field Experiments | ++ |
4 | +A/B Testing | +Natural Experiments | +A/B Testing | ++ |
5 | +Matching Methods | ++ | Diff in Diff | +Group Assignment 1 | +
6 | +No Class | +Sentiment Analysis | +Matching Methods | ++ |
7 | +Topic Models | +Advanced Text Analytics | +Sentiment Analysis | ++ |
8 | +TBA | +TBA | +Topic Models | +Group Assignment 2 | +
The final exam will be a closed book exam written with pen/pencil and paper and will be three (3) hours in duration. +Questions in the exam will come from all aspects of the course material: lectures, assignments and required readings. +The written exam may include questions around computer / statistical code, so be prepared to provide answers that require you to write short code snippets or explain what a piece of code is doing.
+The exam will be split into three components as follows:
+A mock exam will be posted by the beginning of Week 6.
+ + + + + + + + + + + + + + +Graded Assessment | +Weight (%) | +Min. Pass Grade | +Resit? | +
---|---|---|---|
Group Assignment 1 | +20 | +- | +No | +
Group Assignment 2 | +20 | +- | +No | +
Final Exam | +60 | +5.0 | +Yes, 1 x in July | +
To pass the course: Final Course Grade (weighted average) >= 5.5.
+Grades and submissions from 2023 can roll over
+Students who failed to complete the 2023 course can roll over their grades from the group assignments. +No other grades can be rolled over, and final grades will be computed using the 2024 weights. +You must contact the instructors via email before Friday April 12 at 17:00 if you want this rule applied to you.
+