diff --git a/assets/js/src/index.js b/assets/js/src/index.js
index 1ef34fb8..006e30b4 100644
--- a/assets/js/src/index.js
+++ b/assets/js/src/index.js
@@ -1,6 +1,10 @@
 import { setupEventHandlers } from './tracker';
 import { classicTracking } from './integrations/classic';
 import { blocksTracking } from './integrations/blocks';
+import {
+	setCurrentConsentState,
+	addConsentStateChangeEventListener,
+} from './integrations/wp-consent-api';
 
 // Wait for 'ga4w:ready' event if `window.ga4w` is not there yet.
 if ( window.ga4w ) {
@@ -15,7 +19,11 @@ if ( window.ga4w ) {
 		window.addEventListener( 'load', warnIfDataMissing );
 	}
 }
+
 function initializeTracking() {
+	setCurrentConsentState( window.ga4w.settings );
+	addConsentStateChangeEventListener( window.ga4w.settings );
+
 	const getEventHandler = setupEventHandlers( window.ga4w.settings );
 
 	classicTracking( getEventHandler, window.ga4w.data );
diff --git a/assets/js/src/integrations/wp-consent-api.js b/assets/js/src/integrations/wp-consent-api.js
new file mode 100644
index 00000000..d2176eb2
--- /dev/null
+++ b/assets/js/src/integrations/wp-consent-api.js
@@ -0,0 +1,67 @@
+const consentMap = {
+	statistics: [ 'analytics_storage' ],
+	marketing: [ 'ad_storage', 'ad_user_data', 'ad_personalization' ],
+};
+
+export const setCurrentConsentState = ( {
+	tracker_function_name: trackerFunctionName,
+} ) => {
+	// eslint-disable-next-line camelcase -- `wp_has_consent` is defined by the WP Consent API plugin.
+	if ( typeof wp_has_consent === 'function' ) {
+		if ( window.wp_consent_type === undefined ) {
+			window.wp_consent_type = 'optin';
+		}
+
+		const consentState = {};
+
+		for ( const [ category, types ] of Object.entries( consentMap ) ) {
+			if (
+				// eslint-disable-next-line camelcase, no-undef -- `consent_api_get_cookie` is defined by the WP Consent API plugin.
+				consent_api_get_cookie(
+					window.consent_api.cookie_prefix + '_' + category
+				) !== ''
+			) {
+				// eslint-disable-next-line camelcase, no-undef -- `wp_has_consent` is defined by the WP Consent API plugin.
+				const hasConsent = wp_has_consent( category )
+					? 'granted'
+					: 'denied';
+
+				types.forEach( ( type ) => {
+					consentState[ type ] = hasConsent;
+				} );
+			}
+		}
+
+		if ( Object.keys( consentState ).length > 0 ) {
+			window[ trackerFunctionName ]( 'consent', 'update', consentState );
+		}
+	}
+};
+
+export const addConsentStateChangeEventListener = ( {
+	tracker_function_name: trackerFunctionName,
+} ) => {
+	document.addEventListener( 'wp_listen_for_consent_change', ( event ) => {
+		const consentUpdate = {};
+
+		const types = consentMap[ Object.keys( event.detail )[ 0 ] ];
+		const state =
+			Object.values( event.detail )[ 0 ] === 'allow'
+				? 'granted'
+				: 'denied';
+
+		if ( types !== undefined ) {
+			types.forEach( ( type ) => {
+				consentUpdate[ type ] = state;
+			} );
+
+			if ( Object.keys( consentUpdate ).length > 0 ) {
+				window[ trackerFunctionName ](
+					'consent',
+					'update',
+					consentUpdate
+				);
+			}
+		}
+	} );
+};
diff --git a/includes/class-wc-google-analytics.php b/includes/class-wc-google-analytics.php
index 7bd02f58..59c9d141 100644
--- a/includes/class-wc-google-analytics.php
+++ b/includes/class-wc-google-analytics.php
@@ -58,6 +58,9 @@ public function __construct() {
 		// utm_nooverride parameter for Google AdWords
 		add_filter( 'woocommerce_get_return_url', array( $this, 'utm_nooverride' ) );
 
+		// Mark extension as compatible with WP Consent API
+		add_filter( 'wp_consent_api_registered_' . plugin_basename( __FILE__ ), '__return_true' );
+
 		// Dequeue the WooCommerce Blocks Google Analytics integration,
 		// not to let it register its `gtag` function so that we could provide a more detailed configuration.
 		add_action(
diff --git a/includes/class-wc-google-gtag-js.php b/includes/class-wc-google-gtag-js.php
index 3a95a49e..dbb52028 100644
--- a/includes/class-wc-google-gtag-js.php
+++ b/includes/class-wc-google-gtag-js.php
@@ -94,7 +94,7 @@ private function register_scripts(): void {
 					function %2$s(){dataLayer.push(arguments);}
 					// Set up default consent state.
 					for ( const mode of %4$s || [] ) {
-						%2$s( "consent", "default", mode );
+						%2$s( "consent", "default", { "wait_for_update": 500, ...mode } );
 					}
 					%2$s("js", new Date());
 					%2$s("set", "developer_id.%3$s", true);