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DIGITAL-43: Remove html tags from taxonomy description field.
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cathybaptista committed Dec 20, 2024
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value: 'Qualitative research'
description:
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Primarily exploratory research used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.</span></p>'
value: '<p>Primarily exploratory research used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.</p>'
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value: 'No wrong ideas'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">In design thinking, the principle that, in order to forward innovative thinking, the group or individual performing the thinking session must accept and consider all ideas as possible solutions.</span></p>'
value: '<p>In design thinking, the principle that, in order to forward innovative thinking, the group or individual performing the thinking session must accept and consider all ideas as possible solutions.</p>'
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value: 'Front Stage / Back Stage'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Parts of a service that is visible to the user of that service are called front stage. Parts of a service with which the service provider interacts, but which are not visible to the user of the service, are called back stage</span></p>'
value: '<p>Parts of a service that is visible to the user of that service are called front stage. Parts of a service with which the service provider interacts, but which are not visible to the user of the service, are called back stage.</p>'
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value: 'Yes, And'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">In design thinking, the logical opposition to the statement, “No, But...” Meant to set up acceptance and integration, this form of reply to statements can allow for expansive conversation instead of a negation of opinions and options.</span></p>'
value: '<p>In design thinking, the logical opposition to the statement, “No, But...” Meant to set up acceptance and integration, this form of reply to statements can allow for expansive conversation instead of a negation of opinions and options.</p>'
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value: Accessibility
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">The extent to which content is available, understandable, and usable by all audiences, regardless of sensory, physical, cognitive, intellectual, or situational disabilities or impairments.</span></p>'
value: '<p>The extent to which content is available, understandable, and usable by all audiences, regardless of sensory, physical, cognitive, intellectual, or situational disabilities or impairments</p>'
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value: 'Concept/Context mapping'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">An ethnographic research process that tries to understand the environment in which the behavior under study takes place.</span></p>'
value: '<p>An ethnographic research process that tries to understand the environment in which the behavior under study takes place</p>'
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value: 'Best Practice'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Procedures or approaches that are accepted or prescribed as being correct or most effective</span></p>'
value: '<p>Procedures or approaches that are accepted or prescribed as being correct or most effective.</p>'
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value: 'Customer Experience (CX)'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Customer experience (CX) is an individual''s perception of all their interactions with an organization. While </span><em><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">customer service</span></em><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;"> focuses on improving a </span><em><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">single</span></em><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;"> interaction, CX is the sum of direct customer service, plus all the ways customers interact with an organization, including websites, buildings, and physical or digital products.</span></p>'
value: "<p>Customer experience (CX) is an individual's perception of all their interactions with an organization. While <em>customer service</em> focuses on improving a <em>single</em> interaction, CX is the sum of direct customer service, plus all the ways customers interact with an organization, including websites, buildings, and physical or digital products.</p>"
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value: '3 Es'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Effectiveness, Ease, and Emotion are three core qualities to measure customer experience; based on a Forrester Research Inc. pyramid model of customer experience.</span></p>'
value: '<p>Effectiveness, Ease, and Emotion are three core qualities to measure customer experience; based on a Forrester Research Inc. pyramid model of customer experience.</p>'
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value: Shadowing
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A research methodology during which the researcher follows the participant through the participant’s activities. These activities show the researcher the participant’s physical context, as well as their interactions within that context.</span></p>'
value: '<p>A research methodology during which the researcher follows the participant through the participant’s activities. These activities show the researcher the participant’s physical context, as well as their interactions within that context.</p>'
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value: Decode
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">To understand; to analyze in order to find meaning</span></p>'
value: '<p>To understand; to analyze in order to find meaning</p>'
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value: 'Problem frame'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">The area of research around a particular problem</span></p>'
value: '<p>The area of research around a particular problem</p>'
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value: 'Human-Centered Design (HCD)'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Human-centered design is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.</span></p>'
value: '<p>Human-centered design is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Human involvement typically takes place in observing the problem within context, brainstorming, conceptualizing, developing, and implementing the solution.</p>'
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value: Clustering
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A research analysis method characterized by grouping of words or phrases with a single or set of commonalities. In design research, this is often enacted physically by the assembly of words or phrases written on single pieces of paper into a proximate group.</span></p>'
value: '<p>A research analysis method characterized by grouping of words or phrases with a single or set of commonalities. In design research, this is often enacted physically by the assembly of words or phrases written on single pieces of paper into a proximate group.</p>'
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value: Sympathy
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of thorough emotional and intellectual understanding of another’s experience. This contrasts with empathy in that it does not include a shared experience.</span></p>'
value: '<p>The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of thorough emotional and intellectual understanding of another’s experience. This contrasts with empathy in that it does not include a shared experience.</p>'
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value: Empathy
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another through a shared experience.</span></p>'
value: '<p>The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another through a shared experience.</p>'
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value: '5 Whys, aka, Laddering'
description:
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A method by which an interviewer derives additional detail and undercurrents from an interviewee. Typically characterized by the interviewer repeatedly asking “why” about a qualified or abstract word or phrase used during an interview. A common metric is for the interviewer to do this five times in a line of questions.</span></p>'
value: '<p>A method by which an interviewer derives additional detail and undercurrents from an interviewee. Typically characterized by the interviewer repeatedly asking “why” about a qualified or abstract word or phrase used during an interview. A common metric is for the interviewer to do this five times in a line of questions.</p>'
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value: Participants
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">The people for and with whom design teams work, because they participate in the use of the products, services, and systems we design.</span></p>'
value: '<p>The people for and with whom design teams work, because they participate in the use of the products, services, and systems we design.</p>'
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value: 'Guided Tour'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A research methodology during which a participant shows researcher(s) their physical space, collections, or other assets so that the researcher(s) understand the participant’s context and reality through the participant’s point of view</span></p>'
value: '<p>A research methodology during which a participant shows researcher(s) their physical space, collections, or other assets so that the researcher(s) understand the participant’s context and reality through the participant’s point of view.</p>'
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value: Touchpoints
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Any point of contact between a customer and a service or service provider. This could be the design of a receipt, the comfort of a waiting room, or the usability of a web page.</span></p>'
value: '<p>Any point of contact between a customer and a service or service provider. This could be the design of a receipt, the comfort of a waiting room, or the usability of a web page.</p>'
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value: 'Fail early, fail fast, fail small'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A design research principle expressing the ethos that, through quickly making and testing small solutions to big problems in quick succession, drawing lessons for what works or does not work from those tests, and revising the next solution accordingly, more effective and successful end solutions can be reached than if a single large solution was launched once and without testing</span></p>'
value: '<p>A design research principle expressing the ethos that, through quickly making and testing small solutions to big problems in quick succession, drawing lessons for what works or does not work from those tests, and revising the next solution accordingly, more effective and successful end solutions can be reached than if a single large solution was launched once and without testing.</p>'
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value: 'Internal bias'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A universal situation in which humans feel or show inclination or prejudice for or against someone or something. In design thinking, the inherency of internal bias is accepted, and we correct for these biases through awareness and acknowledgment of them.</span></p>'
value: '<p>A universal situation in which humans feel or show inclination or prejudice for or against someone or something. In design thinking, the inherency of internal bias is accepted, and we correct for these biases through awareness and acknowledgment of them.</p>'
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value: Synthesis/synthesizing
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">To combine a number of things into a coherent whole. In design thinking, this refers to the collection and integration of pieces of research into a logical and meaningful collection.</span></p>'
value: '<p>To combine a number of things into a coherent whole. In design thinking, this refers to the collection and integration of pieces of research into a logical and meaningful collection.</p>'
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value: 'Intercept interviews'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Intercept interviews are conducted on-site with customers, directly interacting with services at the research site.</span></p>'
value: '<p>Intercept interviews are conducted on-site with customers, directly interacting with services at the research site.</p>'
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value: Snapshots
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A representative sample of research. In design-oriented presentations, this refers to a collection of photographs, quotations, and synthesized research that is formatted to tell the story of the research endeavor.</span></p>'
value: '<p>A representative sample of research. In design-oriented presentations, this refers to a collection of photographs, quotations, and synthesized research that is formatted to tell the story of the research endeavor.</p>'
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value: 'Design thinking'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">A way to connect and integrate useful knowledge from the arts and sciences alike that is suited to the problems and purposes of the present.</span></p>'
value: '<p>A way to connect and integrate useful knowledge from the arts and sciences alike that is suited to the problems and purposes of the present.</p>'
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value: ROI
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Acronym for </span><em><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Return on Investment</span></em></p>'
value: '<p>Acronym for <em>Return on Investment</em>.</p>'
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value: 'Ethnographic research'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Ethnographic research tries to understand how people live their lives. Unlike traditional researchers, who ask specific, highly practical questions, ethnographers may visit homes or offices to observe and listen in a non-directed way. While this observational method may appear inefficient, it enlightens us about the context in which customers see their own environment.</span></p>'
value: '<p>Ethnographic research tries to understand how people live their lives. Unlike traditional researchers, who ask specific, highly practical questions, ethnographers may visit homes or offices to observe and listen in a non-directed way. While this observational method may appear inefficient, it enlightens us about the context in which customers see their own environment.</p>'
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value: 'Root cause'
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">The fundamental reason for the occurrence of a problem.</span></p>'
value: '<p>The fundamental reason for the occurrence of a problem.</p>'
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value: Sensemaking
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">To make sense of; to understand.</span></p>'
value: '<p>To make sense of; to understand</p>'
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value: Stakeholders
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value: '<p><span style="font-family:&quot;Aptos&quot;,sans-serif;font-size:12.0pt;">Persons, groups or organizations that have a direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives and policies.</span></p>'
value: '<p>Persons, groups or organizations that have a direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives and policies</p>'
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