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Exploring-market-expansion-opportunities-for-a-Spanish-company-in-Brazil

Objective

To evaluate the potential for successful collaboration between a Brazilian company and a partner in the Spanish market, leveraging SQL queries and data analysis techniques.

Overview

Eniac is currently exploring the prospect of entering the Brazilian market in collaboration with a local third-party SaaS company named Magist. Our access to Magist's database provides us with a limited but insightful view into their operations.

Context

Eniac, established in Spain is an online marketplace specializing in Apple-compatible accessories. Over the years, it has expanded its reach to neighboring countries while maintaining a commitment to offering a diverse product catalog at competitive prices. In addition to this, Eniac distinguishes itself by providing friendly and professional tech support and consultation services to its customers.

Challenge:

Balancing the scale-up to a major business player while preserving the human-centric approach that defines Eniac.

Approach

The assessment of Magist involves a comprehensive evaluation based on the following criteria:

  1. Partnership Suitability: Assessing Magist's suitability as a partner for the sale of high-quality tech accessories.
  2. Delivery Times: Analyzing the efficiency of Magist's delivery processes.
  3. Customer Satisfaction: Evaluating customer satisfaction levels associated with Magist's services.

Project output

Discovered: 5-Minute Presentation is here SQL code is found here

SQL File Contents

Database Exploration:In-depth examination of the database structure, schema, and contents. Business Questions:Formulation and execution of SQL queries to address key business inquiries.

Proficiencies & Tools

SQL Mastery: Proficient in utilizing SQL for comprehensive database analysis. Data Extraction and Analysis: Skills in extracting pertinent data and conducting insightful analysis. Data Visualization: Ability to translate complex data into visually informative representations in Tableu. Market Research:Integration of market research insights to enhance data-driven decision-making.

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