Welcome to the Online Retail Project! This project aims to analyze the performance of various products in different regions of an online retail platform.
The dataset used in this project contains information such as InvoiceNo, StockCode, Description, Quantity, InvoiceDate, UnitPrice, and CustomerID. The analysis includes data cleaning, visualization of revenue trends, top revenue-generating countries, top customers by revenue, and regional demand for products.
Revenue Trends: Analyzed monthly revenue trends for the year 2011, with November standing out as the month with the highest sales revenue, totaling approximately 1.1 million dollars. Top Revenue Generating Countries: Identified the Netherlands as the top revenue-generating country, with sales revenue of approximately 300,000 dollars, followed by Eire, Germany, France, Australia, and others. Top Revenue Generating Customers: Customer ID 14646 emerged as the top contributor, generating approximately 279,678 dollars of sales revenue, followed by customer IDs 18102, 17450, 16446, and others. Regional Demand: Northern and Western Europe exhibited the highest demand for products, indicating opportunities for increasing supply and optimizing distribution channels in these regions.