Improve wording

Co-authored-by: Matti Schneider <[email protected]>

.github/DISCUSSION_TEMPLATE/new-type.yml

@@ -1,26 +1,26 @@
-title: "Add: "
+title: "Add <suggested new type name>"
 labels: ["New type"]
 body:
 - type: input
   id: name
   attributes:
     label: Type name
-    description: The name of the terms type you would like to add.
+    description: The name of the terms type to add, in Title Case.
     placeholder: Business Privacy Policy
   validations:
     required: true
 - type: textarea
   id: alternative-type-names
   attributes:
     label: Alternative type names
-    description: Different names for the same terms type.
+    description: Known synonyms for the same terms type.
     placeholder: Business Users Privacy Policy, Commercial Privacy Policy
 - type: input
   id: writer
   attributes:
     label: Writer
-    description: The writer of the document, in most cases the service provider itself.
-    placeholder: intermediation service provider
+    description: The author of the document, in most cases the service provider itself.
+    placeholder: service provider
 - type: input
   id: audience
   attributes:
@@ -38,10 +38,10 @@ body:
   attributes:
     label: Examples
     description: |
-      Examples of documents of this new terms type with the URL address from which the document can be accessed, the title of the document provided at this URL and the name of the service. For example:
+      Examples of documents that contain terms of the suggested type, in the form `URL - Title - Service name`, one per line. Provide the URL address at which the document can be accessed; the title of the document provided at this URL; and the name of the service.
       `https://www.partners.skyscanner.net/privacy-policy - Corporate Business Contact Privacy Notice - Skyscanner`
     placeholder: | 
-      URL - Title - Service name
+https://www.partners.skyscanner.net/privacy-policy - Corporate Business Contact Privacy Notice - Skyscanner
 - type: textarea
   id: references
   attributes: