(DRAFT) Emailing Publishers Guide

Our creators consist of two large cohorts: Those who want to make $ off contributions, and those who want to drive referrals. As a result, our emails should be thought out in a way to not spam either group.

Product Emails

Who gets emailed

• Everyone in publishers

What constitutes a product@ email?

• TOS changes

When must we send a product@ email?

• TOS changes

When should we send a product@ email?

• TODO

Requirements & Checklist

• Send from [email protected] (Please verify)
• Valid template
• Send test email to PR, engineering, design, and product. Get approval before sending.

Marketing Emails

Who gets emailed

• Everyone in publishers except for those unsubscribed

What constitutes a Marketing email?

• Promotions
• New features
• Advertises or promotes a commercial product or service, including content on a website operated for a commercial purpose.

When must we send a marketing@ email?

• Never. Marketing emails should be based on judgement call

When should we send a marketing@ email?

• New features that we think most of our publishers will utilize
• Promotions that we think most of our publishers will utilize

Requirements

• Send from [email protected]
• Must be able to unsubscribe
• Valid template
• Send test email to PR, engineering, design, and product. Get approval before sending