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25 changes: 25 additions & 0 deletions book-review/100m-leads.md
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finished:
---

2024-06-08

- repel those who don't want your ad
- Callout: cocktail effect
- Local
- Specific
- irving small business owners
- Looking to get more leads?
- Ad:
- Hey trimmers! No not you (pair of pants), nor you (beard), yea, you (guy cutting off his arm). Yea! You! (Me in a tree).
- looking to grow? (Plant), no, like money - grow money (dollars on trees)
- Give me a call. I'll get you more customers. I'm a marketing genius.

2024-06-03

- scrape the website for something interesting to talk about. 1-3 interesting tidbits.
- People want to work with people they like. Not people selling them services.
- Use AI to generate scripts.
- Send automated voice mails


2024-05-21

Test out your leads
- test out headlines for everything.

2024-05-17

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31 changes: 31 additions & 0 deletions book-review/designing-machine-learning-systems.md
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---
title: Designing Machine Learning Systems
date: 2024-05-30 10:27:08
created: 2024-05-30 10:27:08
categories:
- book-review
- machine learning
- non-fiction
- academic
draft: false
author: Chip Huyen
book-year: 2022
book-time: 0
date-start: 2024-05-06
date-finished: 2024-05-30 10:27:08
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---


2024-05-30

Chapter 2:

- design for business objectives
- Mind vs data
- Multi objective criteria.
- Data science is iterative. Design for it.



![Designing Machine Learning Systems](../img/book-designing-machine-learning-systems.jpeg){.preview-image}
17 changes: 15 additions & 2 deletions book-review/get-anyone-to-do-anything.md
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- book-review
- psychology
- self-help
- sales
draft: false
author: David J. Lieberman
book-year: 2018
book-time: 5.5
date-start: 2024-05-17 07:36:32
date-finished: 2024-05-17 07:36:32
finished:
date-finished: 2024-05-23
finished: true
---
My takeaways:

- every situation can have a strategy. As you think ahead, you can devise a way to achieve your goals.
- Life is a balance of what they want vs what you want. Who's to say who's right?
- The mental games we play are endless.


2024-05-22

- internal consistency
- Scarcity
- Availability
- Consistency

![Get anyone to do anything](../img/book-get-anyone-to-do-anything.jpeg){.preview-image}
14 changes: 14 additions & 0 deletions book-review/saints-volume-2-no-unhallowed-hand.md
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Expand Up @@ -13,6 +13,20 @@ date-finished: 2024-04-21 15:30:33
pct-complete:
---


2024-05-26

- amazing how much they went through even after moving to Utah.
- People claiming they were leaders.
- William Gibson.
- Indignation meeting
- Martin Harris' visit
-

> We have got the gospel,” he said, “but if we expect to receive the benefits of it, we have got to live according to its precepts.”
- salt lake tribune used to be Mormon tribune. Founded by those who have seances.

2024-05-12

Chapter 15.
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finished:
---


2024-05-22

- how would life be if you were Tom and knew all incantations and had all power, but let the world be?

2024-05-20

- he typed it by hand
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22 changes: 22 additions & 0 deletions book-review/the-lord-of-the-rings-the-return-of-the-king.md
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---
title: The Lord of the Rings the Return of the King
date: 2024-05-31 09:47:54
created: 2024-05-31 09:47:54
categories:
- book-review
- fantasy
- fiction
draft: false
author: J.R.R Tolkein
book-year: 1954
book-time: 18
date-start: 2024-05-31 09:47:54
date-finished: 2024-05-31 09:47:54
finished:
---





![The Lord of the Rings The Return of the King](../img/book-the-lord-of-the-rings-the-return-of-the-king.jpeg){.preview-image}
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