Add info about how prereq knowledge can be used for pilot workshops

episodes/exercises.md

@@ -151,6 +151,25 @@ spend the remainder reviewing and providing feedback on one another's assessment
 
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+:::::::::::::::::::::::::::::::::::::::::: callout
+
+## Assessing Knowledge Before a Workshop
+
+The same approach to designing exercises within a lesson can also be used
+to create a short "re-assessment" questionnaire for potential learners
+to complete when they register for a workshop teaching the lesson
+(or for self-evaluation before following the lesson on their own).
+You can use [the list of prerequisite knowledge that you defined earlier](audience.md#defining-prerequisite-knowledge)
+to help with this.
+
+If you collect the results of this questionnaire,
+use it to follow up with people who have registered for the workshop
+but do not fit the intended target audience,
+to manage their expectations about how useful the workshop will be for them.
+
+::::::::::::::::::::::::::::::::::::::::::::::::::
+
+
 ## Demo of Writing an Exercise
 
 Well-designed exercises are one of the most valuable resources for an instructor and

episodes/objectives.md

@@ -323,7 +323,17 @@ Do the results match your assessment?
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+:::::::::::::::::::::::::::::::::::::::::: callout
 
+## Advertising your lesson
+
+These learning objectives,
+as well as [the list of prerequisite knowledge](./audience.md#defining-prerequisite-knowledge) you defined earlier,
+are very useful information to include when advertising a workshop that will teach your lesson.
+It will help people understand whether or not the event is a good fit for them,
+and manage their expectations about what they will learn if they attend.
+
+::::::::::::::::::::::::::::::::::::::::::::::::::
 
 
 :::::::::::::::::::::::::::::::::::::::: keypoints