Create charter.md

Adding WG Comms charter MD file

Signed-off-by: Cara Delia (she/her) <[email protected]>

working-groups/comms/charter.md

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+# TAG ENV Working Group Communications Charter
+## Motivation
+Marketing is as crucial as code to any open source project’s success. Participation in open source projects play a vital role in developing a sustainable ecosystem around a project by marketing the project through their networks. The key is to promote the project first and always remain authentic and true to the open source ethos of openness and transparency.
+
+This is a proposal to create a Working Group under the CNCF Environmental Sustainability Technical Advisory Group (TAG ENV) to help organize communication and marketing efforts.
+
+The Marketing Communications Work Group is the marketing communications, public and member relations arm of the TAG. It provides member-neutral contribution, ecosystem development and marketing services, collaborative management, branding and compatibility.
+
+## Goals
+- Establish the marketing strategy for TAG ENV, and then execute that strategy in areas such as Events, Digital Media, Public Relations, Web Content, and Branding. 
+- Collaborate with other sustainability projects to produce sustainability partnerships and marketing materials.
+- Communicate the results of the projects’ cloud native sustainability reviews.
+
+## Scope
+- Act within the CNCF Environmental Sustainability TAG [Charter](https://github.com/cncf/tag-env-sustainability/blob/main/charter.md). 
+- Create TAG awareness marketing strategy
+- Establish thought leadership within the TAG
+- Monitor Sustainability events
+- Collaborate with other open source sustainability projects
+- Outreach and marketing are scoped TAG wide and include WGs
+
+## Not in Scope
+- Marketing sustainability products or solutions from vendors
+- Marketing for other community groups outside the TAG ENV
+
+## Deliverables
+- Create templates for contributions to blogs and white papers
+- Maintain event calendar
+- Website maintenance/refresh
+- Social Media Calendar
+- Social Media Posts
+- Content (blogs, white papers, website copy, etc.)
+- Plan in-person events at selected conferences
+
+## Governance
+The Contributor Comms subproject welcomes and encourages its members to take on leadership roles in their contributions. The group defines the areas of its work such as social media, blogging, etc. and creates associated leadership roles accordingly. Members are encouraged to pursue any interest in specific areas as contributing team members, leads, or shadows. Leadership roles are defined in the Kubernetes [subproject’s role handbooks](https://github.com/kubernetes/community/tree/master/communication/contributor-comms/role-handbooks).
+- Recommend two co-chairs
+- Recommend sub chairs for events, content, website and social media
+
+## Roles and Subproject Management
+General subproject leadership is handled by the Contributor Comms Subproject Lead(s). Specific subproject responsibilities are also broken down into areas with their own lead roles, as defined here:
+- [Contributor Comms Subproject Lead](https://github.com/kubernetes/community/blob/master/communication/contributor-comms/role-handbooks/Subproject-Lead.md)
+- [Social Media Coordinator](https://github.com/kubernetes/community/blob/master/communication/contributor-comms/role-handbooks/Social-Media.md)
+- [Comms Tech Lead](https://github.com/kubernetes/community/blob/master/communication/contributor-comms/role-handbooks/Comms-Tech-Lead.md)
+- [Comms Blog Coordinator](https://github.com/kubernetes/community/blob/master/communication/contributor-comms/role-handbooks/blog-coordinator.md)
+- Emeritus (previous team members that we had the privilege of working with 
+
+All roles can have multiple shadows and should have at least one shadow. All leads should actively recruit members and shadows for the entire team.
+
+Roles are flexible and subject to change.
+
+
+## Operation
+- The WG will meet weekly for a half hour.
+- Recommend two co-chairs
+- Recommend sub chair for events, content, website and social media
+- We will include meeting on TAG ENV calendar
+- We will use tools such as the #tag-environmental-sustainability Slack channel for asynchronous communication
+
+
+