Update 1603_1-idr-applications-targeted-messages.md

_projects/1603_1-idr-applications-targeted-messages.md

@@ -1,5 +1,5 @@
 ---
-title: Increasing IDR Applications Among Eligible Student Loan Borrowers through Targeted Messages
+title: Increasing IDR applications among eligible student loan borrowers through targeted messages
 permalink: /projects/idr-applications-targeted-messages/
 tags: 
   - project
@@ -9,24 +9,20 @@ image_alt_text: Student graduation
 image-credit: https://www.flickr.com/photos/pagedooley/
 abstract: /assets/abstracts/1603-1-Income-Driven Repayment-Targeted-Messages.pdf
 year: 2016
-type: Program Change and Evaluation
+type: Impact evaluation of program change
 status: Complete
 domain: Education
 agency: Education
-summary: Emails increase application submissions for income driven repayment plans.
+summary: Emails increase application submissions for income driven repayment plans
 ---
 ## What was the challenge?
-
-Student loan borrowers have over $1.26 trillion dollars in outstanding Federal student loan debt. Income-driven repayment (IDR) plans can help Americans manage this debt by limiting their monthly payments to a percentage of their discretionary income and providing loan forgiveness. Despite these benefits, fewer than 24% of eligible student loan borrowers are in IDR repayment plans.
+Student loan borrowers have over $1.26 trillion dollars in outstanding federal student loan debt. Income-driven repayment (IDR) plans can help Americans manage this debt by limiting their monthly payments to a percentage of their discretionary income and providing loan forgiveness. Despite these benefits, fewer than 24% of eligible student loan borrowers are in IDR repayment plans.
 
 ## What was the program change?
-
-OES worked with ED’s Office of Federal Student Aid (FSA) to design and test the application of proven insights in updated emails sent to a number of different borrower groups eligible for IDR plans.
+We worked with ED’s Office of Federal Student Aid (FSA) to design and test the application of proven insights in updated emails sent to a number of different borrower groups eligible for IDR plans.
 
 ## How did the evaluation work?
-
 A total of 460,000 borrowers were randomly selected to receive either one of a series of emails or no emails.
 
 ## What was the impact?
-
 All emails sent to borrowers who had shown interest in IDR or were in financial hardship resulted in significantly more submitted IDR applications compared to the control group.