Create Knative Social Media Guidelines : #1444 (#1445)

* Create Knative Social Media Guidelines

* Changed file type

* Update Knative Social Media Guidelines.md

* Rename Knative Social Media Guidelines.md to SOCIAL-MEDIA.md

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Co-authored-by: Ali Ok <[email protected]>

SOCIAL-MEDIA.md

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+# Knative Social Media Guidelines
+
+This document covers the social media guidelines for the use of the Knative social media channels.
+
+**Knative Project Twitter/X handle:**
+- [@KnativeProject](https://x.com/KnativeProject)
+
+**LinkedIn company page:**
+- [Knative](https://www.linkedin.com/company/knative/)
+
+## Objectives
+
+The objectives of project social media are:
+
+- Share project news, roadmap updates, news releases.
+- Report on performance and security updates.
+- Educate on project updates.
+- Share information on how-tos, demos, etc. that are valuable to the community.
+- Build awareness for the project.
+- Drive engagement and participate in the project.
+
+## Strategy and Guidelines
+
+### Strategy
+
+- Keep messages positive and uplifting, consistent with the [values and principles of CNCF](https://github.com/cncf/foundation/blob/main/charter.md).
+- Communicate big picture ideas vs "announcements" or news. News will be positioned less like an announcement and more around what it means.
+- Share content across social media channels that benefit the ecosystem as a whole.
+- Maintain a balance of posting on CNCF activities/news and ecosystem-focused content.
+- Share [vendor-neutral](https://contribute.cncf.io/maintainers/community/vendor-neutrality/), community-sourced posts that are informational, engaging, and ecosystem-focused.
+- Engage with the community through reposts and sharing of community content.
+
+### General Guidelines
+
+For all CNCF social activity, we remain a neutral foundation, in compliance with [CNCF's vendor neutrality principles](https://contribute.cncf.io/maintainers/community/vendor-neutrality/).
+Examples of the type of content:
+
+- Owned content is CNCF news, blogs, case studies, survey data, etc.
+- Project content is anything sourced from CNCF's currently hosted projects, including project news, roadmap updates, new releases, performance/security updates, blogs, conferences slides/videos, etc.
+- Ecosystem content is vendor-neutral and project-impartial sourced from contributors, maintainers, ambassadors, news outlets, etc., including blog posts, news coverage, thought leadership bylines, technology demos, sketch notes, GitHub work, cloud native-specific meetups, etc.
+- CNCF is not able to share anything on our channels that promotes a vendor product or directs to a company website.
+- Social posts from member company handles and/or vendor channels cannot be shared.
+- Reposts are limited to news outlet handles such as [@linuxfoundation](https://twitter.com/linuxfoundation), [@kubecon_](https://twitter.com/kubecon_), project handles, personal handles and their counterparts in other social media platforms.
+- Community content that abides by the channel guidelines + includes insight from/work with more than one CNCF project will be prioritized for sharing.
+- Activities that are hosted by and open to the public can be promoted, as they benefit the ecosystem as a whole.
+
+### Images & Videos
+
+Images shared, unless specifically credited back to a community member, will meet the requirements of "free for commercial use" and "no attribution required."
+
+### Hashtags
+
+CNCF and Knative uses hashtags in our posts:
+
+- To measure the success of campaigns (for example, #KubeCon).
+- To expand our reach beyond our current followers and tap into larger, trending topics on Twitter (for example, #cloudnative).
+- To organize or categorize shares (for example, #Kubernetes).
+- Add #knative hashtag to posts if possible.
+
+### To request content to be shared
+
+Share your social media post on the [#knative-socialmedia](https://cloud-native.slack.com/archives/C05R3575M9U) channel on the CNCF Slack.
+
+## Regular posts
+
+### New contributor celebration
+
+Every month, we celebrate new contributors to the Knative project. We will share a post on Twitter and LinkedIn to celebrate the new contributors.
+See the [Knative contributor data](https://github.com/aliok/knative-contrib-report?tab=readme-ov-file#list-of-all-contributors-to-the-knative-project-2) for more information on how to find new contributors.
+
+### Biweekly social media post
+
+After each Knative Steering Committee meeting, we will share a post on Twitter and LinkedIn to share the highlights of the past 2 weeks.
+
+## Roles and Responsibilities
+
+### Steering Committee
+
+Steering Committee members have access to the Knative Twitter account and LinkedIn page.
+They are responsible for approving posts and sharing content coming from Steering Committee members,
+the social media manager, and the community.
+
+Steering Committee members are responsible for monitoring the Knative social media channels and responding to messages and comments.
+
+### Social Media Manager
+
+The social media manager is responsible for creating and scheduling posts on the Knative Twitter account and LinkedIn page.
+Knative Steering Committee members will approve the posts before they are published.
+
+Steering Committee will not initially give access to the Knative Twitter account and LinkedIn page to the social media manager candidate.
+After seeing consistent quality content, the candidate will be promoted to social media manager and will be given access to the Knative Twitter account and LinkedIn page.
+They will be responsible for creating and scheduling posts as well as monitoring the channels. 
+
+### Community
+
+Community members can share their content on the [#knative-socialmedia](https://cloud-native.slack.com/archives/C05R3575M9U) channel on the CNCF Slack, asking for reposts
+on the official Knative social media channels.
+
+## Visuals
+
+All the social media visuals prepared will be stored in Knative UX team's Canva account, to be able to reuse them.
+Using Canva's sharing feature, UX team can share the designs with the social media manager or any social media manager candidate.