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Merge pull request #299 from pegasystems/Conversion_Monitoring
Initial version of conversion modeling on IH
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| Original file line number | Diff line number | Diff line change |
|---|---|---|
| @@ -0,0 +1,158 @@ | ||
| { | ||
| "cells": [ | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "from pdstools import IH\n", | ||
| "\n", | ||
| "import plotly.io as pio\n", | ||
| "import plotly as plotly\n", | ||
| "\n", | ||
| "plotly.offline.init_notebook_mode()\n", | ||
| "pio.renderers.default = \"vscode\"" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "markdown", | ||
| "metadata": {}, | ||
| "source": [ | ||
| "# Conversion Results\n", | ||
| "\n", | ||
| "Visualization of conversion modeling results from IH data." | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "from pathlib import Path\n", | ||
| "import polars as pl\n", | ||
| "\n", | ||
| "ih_export_file = Path(\n", | ||
| " \"./Data-pxStrategyResult_InteractionFiles_20241213T091932_GMT.zip\"\n", | ||
| ")\n", | ||
| "\n", | ||
| "if not ih_export_file.exists():\n", | ||
| " ih = IH.from_mock_data()\n", | ||
| "else:\n", | ||
| " ih = IH.from_ds_export(\n", | ||
| " ih_export_file,\n", | ||
| " query=pl.col.ExperimentGroup.is_not_null() & (pl.col.ExperimentGroup != \"\"),\n", | ||
| " )\n", | ||
| "\n", | ||
| "ih.aggregates.summary_success_rates(by=[\"ExperimentGroup\", \"Channel\"]).drop(\n", | ||
| " \"Outcomes\"\n", | ||
| ").collect().to_pandas().style.hide()" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "ih.plots.conversion_overall_gauges(\n", | ||
| " experiment_field=\"ExperimentGroup\",\n", | ||
| " by=\"Channel\",\n", | ||
| " reference_values={\"Web\": 0.055, \"Email\": 0.09},\n", | ||
| ")" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "markdown", | ||
| "metadata": {}, | ||
| "source": [ | ||
| "## Detailed View \n", | ||
| "\n", | ||
| "Showing conversion rates for all actions." | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "ih.plots.conversion_success_rates_tree_map()\n" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "markdown", | ||
| "metadata": {}, | ||
| "source": [ | ||
| "## Conversion Rate Trends\n", | ||
| "\n", | ||
| "side-by-side bars and lines (separate methods) with error bars" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "ih.plots.conversion_success_rates_trend_bar(\n", | ||
| " experiment_field=\"ExperimentGroup\",\n", | ||
| " every=\"1w\",\n", | ||
| ")" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "markdown", | ||
| "metadata": {}, | ||
| "source": [ | ||
| "# Engagement" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "ih.plots.egagement_overall_gauges(\n", | ||
| " experiment_field=\"ExperimentGroup\",\n", | ||
| " by=\"Channel\",\n", | ||
| " reference_values={\"Web\": 0.20, \"Email\": 0.20},\n", | ||
| ")" | ||
| ] | ||
| }, | ||
| { | ||
| "cell_type": "code", | ||
| "execution_count": null, | ||
| "metadata": {}, | ||
| "outputs": [], | ||
| "source": [ | ||
| "ih.plots.conversion_success_rates_trend_line(\n", | ||
| " by=\"Channel\"\n", | ||
| ")" | ||
| ] | ||
| } | ||
| ], | ||
| "metadata": { | ||
| "kernelspec": { | ||
| "display_name": ".venv", | ||
| "language": "python", | ||
| "name": "python3" | ||
| }, | ||
| "language_info": { | ||
| "codemirror_mode": { | ||
| "name": "ipython", | ||
| "version": 3 | ||
| }, | ||
| "file_extension": ".py", | ||
| "mimetype": "text/x-python", | ||
| "name": "python", | ||
| "nbconvert_exporter": "python", | ||
| "pygments_lexer": "ipython3", | ||
| "version": "3.12.3" | ||
| } | ||
| }, | ||
| "nbformat": 4, | ||
| "nbformat_minor": 2 | ||
| } |
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