This repo lists the steps to share ipa link without the need to use Diawi, Deployninja or other similar websites.
Follow these steps to create a sharable build link manually:
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While exporting the .ipa file, select Include manifest for over-the-air installation, and then paste your dropbox url with AppName.ipa, and AppName1.png, AppName2.png in the respective fields.
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Create a dropbox account.
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Paste your .ipa file.
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Copy link to this .ipa file. It will look like this: https://www.dropbox.com/s/u74ecqyuzsuxd32w/AppName.ipa?dl=0
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Now replace www with dl and remove ?dl=0 from suffix : https://dl.dropbox.com/s/u74ecqyuzsuxd32w/AppName.ipa
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Copy this URL, open manifest.plist, and paste it in software-package under assets
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Now copy this manifest.plist file and paste it in dropbox at the same location as your .ipa
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Copy link to manifest.plist. It will look like this: https://www.dropbox.com/s/kb9z2d1duet15jiq/manifest.plist?dl=0
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Repeat step 5 for this url: https://dl.dropbox.com/s/kb9z2d1duet15jiq/manifest.plist
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Copy this URL and paste it at the end of: itms-services://?action=download-manifest&url=
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Final url will look like: itms-services://?action=download-manifest&url=https://dl.dropbox.com/s/kb9z2d1duet15jiq/manifest.plist
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Create a text file name AppName.html and paste this URL in href: Install App
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Share this file on devices you wish to install the build.