twigeoImpactInstalls.ipynb for EDA and to provide soultion to first problem statement. i.e. Find how many users installed the app due to marketing executed by Twigeo historically?
For presentation of plots and explanations around the same please open the twigeoImpactInstalls.html under html_presentatons folder in a browser preferably Chrome
predictionWithCampaign.ipynb and predictionWithoutCampaign.ipynb notebooks to provide forecast for next 4 weeks given following 2 scenarios respectively.
- $500 per day on Facebook ads and $1000 per day on Google ads in the coming 4 weeks
- $0 on Facebook ads and $0 Google ads in the coming 4 weeks
For presentation of plots and explanations around the same please open the predictionWithCampaign.html & predictionWithoutCampaign.html under html_presentatons folder in a browser preferably Chrome