Go further with the rephasing

README.md

@@ -12,29 +12,22 @@ A framework for creating flexible, powerful admin dashboards in Rails.
 
 ![administrate](https://user-images.githubusercontent.com/11917/72203824-ec10f980-3468-11ea-9ac1-51cd28ff88b7.png)
 
-## What Is Administrate?
+## What's Administrate?
 
-Administrate is a library for Rails apps
-that automatically generates admin dashboards.
-Administrate's admin dashboards give non-technical users clean interfaces
-that allow them to create, edit, search, and delete records
-for any model in the application.
+Administrate is a library for Rails that generates admin dashboards.
+Administrate's admin dashboards give users clean interfaces that allow them to
+create, edit, search, and delete records for any model in the application. It
+aims to provide the best user experience, and doing as much work as possible
+for you, whilst also being easy to customise.
 
-Administrate solves the same problem as [Rails Admin] and [ActiveAdmin],
-but aims to provide a better user experience for site admins,
-and to be easier for developers to customize.
+To accomplish these goals Administrate follows a few guiding principles:
 
-To accomplish these goals, Administrate follows a few guiding principles:
-
-- Stay as close to standard Rails as possible, keeping the
+* Stay as close to standard Rails as possible, keeping the
   Administrate-specific code as small as practical,
-- Support the simplest use cases, and let the user override defaults with
+* Support the simplest use cases, and let the user override defaults with
   standard tools such as plain Rails controllers and views,
-- Break up the library into core components and plugins,
-  so each component stays small and easy to maintain.
-
-[Rails Admin]: https://github.com/sferik/rails_admin
-[ActiveAdmin]: http://activeadmin.info/
+* Break up the library into core components and plugins, so each component
+  stays small and pleasant to maintain.
 
 ## Documentation
 

administrate.gemspec

@@ -19,17 +19,10 @@ Gem::Specification.new do |s|
   s.add_dependency "kaminari", "~> 1.2.2"
 
   s.description = <<~DESCRIPTION
-    Administrate is heavily inspired by projects like Rails Admin and ActiveAdmin,
-    but aims to provide a better user experience for site admins,
-    and to be easier for developers to customize.
-    
-    To do that, we're following a few simple rules:
-    
-    - No DSLs (domain-specific languages)
-    - Support the simplest use cases,
-      and let the user override defaults with standard tools
-      such as plain Rails controllers and views.
-    - Break up the library into core components and plugins,
-      so each component stays small and easy to maintain.
+    Administrate is a library for Rails that generates admin dashboards.
+    Administrate's admin dashboards give users clean interfaces that allow
+    them to create, edit, search, and delete records for any model in the
+    application. It aims to provide the best user experience, and doing as
+    much work as possible for you, whilst also being easy to customise.
   DESCRIPTION
 end