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Community.
For a phrase that gets thrown around a lot, it’s also one of the most misunderstood, underutilized tools in the toolbox of any creator, small digital business, or entrepreneur operating today.
Especially when you’re offering paid online courses or memberships, exploring community website software shows a certain level of savvy in building your business. Why? Because it means that you understand that the value of what you’re creating isn’t just about content. When you choose to build a community website, you’re creating a network of people that gets more valuable to every member with each new person who joins.
Your customers are able to learn faster where and how your product or service is most relevant to their goals or aspirations. Other people’s stories are one of the best ways for someone to solidify what they believe is possible in their career, their health or wellness journey, or around their important interests.
Your prospects are more likely to want to buy and use your product or service. In meeting other engaged customers, a prospect will get the social proof, testimonials, validation, and training they need to purchase your product or service faster and more efficiently than if you just keep investing in the status quo. Sure, you may want to feel more control over someone’s experience with your brand or business, but there’s truly no better way to grow faster with more successful customers than to introduce them to each other and your latest prospects all in the same place.
Your business becomes that much more valuable to the people you serve when they can connect with each other. And a community like this essentially runs itself.
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