Colma

md/article/2023/colma.md

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+Colma
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+
+When you move to a new place, you get this deep fascination for 'why?'. All these things
+you didn't know could be different are, and you realise you understood the world less
+than you thought.
+
+So I Googled why the supermarkets from back in the UK aren't here, and they all failed in various
+ways that are summarised as 'misunderstanding what the American consumer wants'.
+
+It sounded dumb when I read it. Everyone knows that you can't make a grocery store you have to
+drive to every day for fresh food in the US, right?
+
+But looking out at Colma, the 8 lane roads and colossal, wonderous shops -- surrounded by
+ancient Californian idyll I realised that *I* didn't actually understand how this all
+works either. Their guesss is as good as mine.