For vendors: Header section

src/for-vendors.html

@@ -3,3 +3,37 @@
 show_newsletter: true
 newsletter_background: bg-white
 ---
+
+<div class="container">
+  <div class="imaged-section imaged-section--right">
+    <div class="imaged-section__title">
+      <h1 class="home-hero-title">Join us in bringing industry standards to California’s transit providers</h1>
+    </div>
+    <div class="imaged-section__image">
+      <img
+        alt="A saleswoman behind a stand for 'Better Products,' framed by refresh and checkmark icon illustrations."
+        class="img-fluid"
+        src="/uploads/vendor-hero-lg.svg"
+      />
+    </div>
+    <div class="imaged-section__content">
+      <p>
+        There are hundreds of public transit providers in California with no consistent approach to collect fares, verify
+        eligibility for fare discounts, or provide up-to-date vehicle arrival information to riders. This lack of uniformity
+        creates barriers for new riders, complicates travel across different systems, and can be expensive for agencies to manage.
+      </p>
+      <p>
+        Created and managed by Caltrans, the California Integrated Travel Project (Cal-ITP) is a statewide initiative to unify
+        transit in California with a common fare payment system, real-time data standard, and seamless verification of
+        reduced-fare eligibility. 
+      </p>
+      <strong>We are working to create a true marketplace</strong>
+      <p>
+        We want to ensure transit agencies have access to innovative and affordable technologies to enable a better experience for
+        riders. While we’ve primarily worked with California agencies, we have products for agencies all across the country. Reach
+        out or view our <a href="/contracts/">MSAs</a> to learn more.
+      </p>
+      <a class="btn btn-primary m-t-md" href="/contact/" target="_self">Contact us</a>
+    </div>
+  </div>
+</div>