ATD Persona Overview

ATD Persona Overview

The below information is outdated. We have altered our strategy to take a more exploratory approach to our research.

Hypothesis of Users

Access the Data ideally wants to help people access open data to help strengthen community centered work. Ideally, we imagine elevating community focused people's knowledge about accessing and using data to the level that data savvy people have.

Personas

ATD has determined 3 main potential personas that we are aiming to build for based on community interest and data literacy level.

• Data Expert: Someone who has a high level of data literacy but may or may not apply their data skills in a community context.
• Community Activist: Someone who is active in their community but may or may not be data literate
• Data Amateur/Enthusiast: Someone who knows something about data and is interested in learning more and may or may not want to apply their data skills in a community context.

The visualization below shows how these 3 personas fit with each other on the axis data literacy level and community involvement level.

• See Research Plan: Data Enthusiast Persona (Survey) #154 for thought process

Research on Personas

ATD has identified Data Expert and Community Activist Personas to be our primary personas and have created and executed research plans for them. Below you can find links to the research being done for each persona.

• Ongoing: Data-Expert
• Ongoing: Community Activist

Tools

Sample recruitment message Recruitment message (copy/paste to Slack to see animated emojis):

:mario_luigi_dance: Access the Data project - help needed 
Access the data t is launching a website to _________________________________. Can you spare 30 minutes for a usability test on Zoom? :party_blob:
Who: You! ______________________________ :eyes: We will provide you with all you need to test the website :ok_hand:
How: [Sign up using Calendly]() :gratitude-thank-you:

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